obsession du jour: [quail] starts with a [q]

Its true. im obsessing over this super girly indie line called “Quail”.

QUAIL: A term used in the 1960s hipster slang to describe a woman or a girl.

The feminine collection is designed by LA native [michelle williams], a cool chick with eclectic style who only wants to create affordable classics with a contemporary twist. How would i describe her designs? I’ll give you 3 words: colorful. feminine. and of course, fun.

The pictures above are of Quail’s Fall 2010 collection and i just have to say that i wanted damn near everything that was presented in the lookbook. [no joke] And OMG–> do you see that [shocking] blue sweetheart dress??? its amazing! Like you’re going on a fun date with your man kind of dress—oh la la. [i think im gonna faint]

The line is definitely a representation of  a beautiful soft sense of nostalgia…

Check out the entire collection at QUAIL

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